Videos can be positioned within article or natively placed on the website. It can be shared by a friend on Facebook or appear in tweet. The possibilities are endless, but regardless of its place, the viewer decides if they want to watch it.
Placement of the advertisement depends on the Publisher’s website content. Different distribution channels increase the reach of an organic campaign. That’s why promoted video conquer the rankings on YouTube as they gain additional viral views.
Videos recommended by friend, favourite blogger, a liked fan page or tweet get much greater interest than those displayed in traditional forms of advertisement.
350
Advertisers
90,000,000
Unique users reached globally
3,200
Video campiagns carried out
8,000
Publishers