Social media is the basis for any modern marketing. Video marketing is increasingly ’emerging’ in the market. In Poland, not all companies have realized this. That ones which make video everyday, try to make their material viral. How to do this?
Viral video! How to do this?
How to Make Your Video Go Viral? – transcripts
“Today I wanna talk about How to make Your Video Go viral on social media.
The important part is step one, don’t try and make your video go viral. Because trying to make your video go viral is like to find a needle in a haystack, you basically can’t do it.
If your’re focusing on, that and your agency says “let’s go make a viral video” – don’t use that agency. You really have to make shareable content, that is engaging, reaches the right audience at the right time and the right place.
Now, it could happen, that video will be shared a little bit more, and occasionally it can happen, that it might go viral. But usually what video makers do when they video “go” viral is they’re being featured a bit better, they have the right keywords in them, so it’s more the hard work and the community building behind it that makes the videos go viral.
But there is no such thing as going viral and people still don’t realize this. What is it about? It is about making the right content. Step one
Really finding out and inspiring yourself of what other people to do, what resonate with the audiences. Then, its choosing the right channels, the platforms, the methods, the types of content, the call-to-actions. There’s a lot of hard work behind it.
Not just *poof* a really good viral video. Then of course it’s about promotions, ads and audiences. You really have to figure out: is that influencer someone I wanna work with to boost my audience? Is that ad strategy I have the right one? Are my audiences being selected properly or am i just chasing for volumes of engagement and views?
Which you shouldn’t, you should focus that whole strategy around your objectives. So please, stop trying to make your videos go viral. stop trying to make your content go viral.
Because what are you gonna do? You’re gonna have one viral video that you’re gonna put out there and it’s gonna have a lot of views. What are you gonna do with that audience? Do you have a follow-up a viral video? You know, viral videos are kind of thing, you can typically repeat them. And to repeat them, that’s very very random at that point. If you are gonna have a big spike in a viral video, you are not gonna have anything to say to that audiences afterwords. Again, planning, consistency, promotions and advertising and the right strategy and planning behind your content. “